If corporate advertising was irresistible, after all, we'd all be drinking New Coke.
Think about it. It's not Skinnerian psychology, nor is it "he who has the gold makes the rules." Every once in a while, poor people wearing black pajamas overcome the patience of the world's greatest superpower. Every once in a while, the people reject the anointed follower of the Kennedy clan.
And even more inspiring, every once in a while, the people realize that a 100 year old recipe is around for a reason, and the opinion of a few focus groups doesn't change that. Life is good; God created us as sentient beings.
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