Put out a bunch of radio ads with threatening sounds of jail cells clanging shut, and promising that all drunk drivers will be caught, as they're doing. Of course, anyone who has ever spent significant time in a bar has talked with someone who tells stories of driving drunk X many times without being caught; they know it's a fairly hollow threat, and it simply makes police look like goons.
What they should do; play the sounds of a funeral for a drunken driver, and then the sounds of a funeral for his victim. Explain that drunken driving causes about 16000 avoidable deaths each year. Close with a picture of the gravestone of Mary Jo Kopechne.
A Primer on the Manly Tradition of Tea - Editor’s note: This is a guest post from Tim Ludy. “There are those who love to get dirty and fix things. They drink coffee at dawn, beer after work. An...
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