Friday, March 08, 2019

But where are the cats?

Budweiser has come up with an ad campaign worthy of their beer by updating their 1950s/1960s era advertisements for the modern age, replacing home cooked meals with takeout Chinese and pizza, and eliminating the husband in at least two of three advertisements.  In the third, neither woman nor man wears a ring, so it's arguable that the husband has been eliminated in all three advertisements.  Also worth noting; she's still at home in all three advertisements.  She's just lost the comforts of home her grandmother had.


At the same time, Bugweiser ignores the fact that one of their ads has a nice reference to a larger can of beer in honor of the "Indian Summer Pow-wow", so they've ironically "strained at a gnat and swallowed a camel" by ignoring very real issues for Native Americans while downgrading the social structures desired and cherished by most women and perpetuating stereotypes about modern women--in particular that they can't cook.


You might suggest that their "women's day" effort might as well have been created by men's rights activists, except that the women portrayed are not 50 pounds overweight and feeding their cats.  Take a bow, Bugweiser.   I'll be protesting on behalf of women everywhere by not drinking Bugweiser.   Solidarity with women everywhere--not to mention with my taste buds--demands nothing less.



2 comments:

Hearth said...

I believe it to be illegal to drink cheap beer after one's 25th birthday.

Bike Bubba said...

At any age, says the guy who learned to drink beer in Germany. :^)

Probably more importantly, praying that people learn that abandoning normal human relationships is not a sign of personal growth.