Oddly appropriate, but it could backfire

Michelle Malkin's site is reporting that Kentucky Fried Rat Chicken is leasing space on the derrieres of college coeds to promote their product.  While perhaps this marketing strategy will work in a debauched society like ours, I can't help but wonder if it will backfire in a major way, both for the coeds and KFRC. 

Backfire on the coeds because, as was emphasized yesterday, husbands are won from the neck up, not the waist down.  Backfire on KFRC because, as anyone knows, promoting a product that can make your backside look ginormous with people whose fitted pants make their backsides look ginormous just might remind people that, yeah, maybe it would be a better idea to go to Subway.

I've got to admit, though, that connecting the thought of KFRC with the concept of a bloated rear end is oddly appropriate, if a bit weak as a marketing concept.