General Mills will figure out that, indeed, wood does grow on trees. How do I know this? On my box of Cheerios, it states that all cereal box manufacture will be sustainable by 2020. Since cereal boxes have been made of paper, hence wood, as long as I can remember, I can only imagine that this will be the date when the sustainability team at General Mills realizes that paper is made from wood, which grows on trees, and that when you cut a tree down, you can plant a new one.
This is what you get when your "environmental experts" are drawn from a class of people who dropped majors in the hard sciences and engineering because they couldn't do math, I guess.
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