It appears that a "famous important person" named Oprah Winfrey has gotten rather unhappy because a salesman in Zurich refused to show her a plasticized canvas bag because, at $38,000, it was "too expensive" for her.
Now let's concede some obvious facts; it's insane to spend that much for a piece of vinyl, and it's probable that whether race was involved or not, the salesman probably thought Oprah was just another tourist lookenspeeper whose handling of said precious merchandise might not be good for business.
Let's assume, however, that Ms. Winfrey is correct and she received exquisitely bad and racist service. Is the proper response to go to the media? Of course not.
The proper response is to ask for the manager, and to explain to him that because of poor service, his store will be losing out on business. Then walk out before the manager calls the offending salesman aside for a "talk."
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