But what if you need a half ton pickup?

Ford has announced that its newest F150 will be capable of carrying over 3000 pounds and towing over five tons. Now pardon me, but not too long ago, this was what a one ton pickup was capable of doing.

Seems to me that there is a nice big space in the market open for a vehicle that gets over 20mpg (the new Ford will get 18mpg, same as my 1997 GMC) and has springs suitable for about half a ton of cargo. If the name weren't already taken, we could call it the F150. Don't ya think that maybe, just maybe, there might be a place for a high mileage vehicle that can carry a bit of cargo these days that isn't a minivan?