Wednesday, June 25, 2008

Optimized for "drinkability" and cheap vs. thrifty

One interesting fact about many drinks, especially American mass produced beers, is that they are optimized around "drinkability." What is this? Well, in a nutshell, various blends are tested with test drinkers (I'm sure Chad applied while in college), and whatever blend gets drunk the most wins. For beer, "drinkability" generally means more corn syrup, less hops, and less barley--more or less a barley based wine cooler, or alcoholic soda pop.

Now fundamental Baptists like myself generally aren't terribly worried about cheap beer (except those that Gino knows), but the principle of "drinkability" does have applications in things that we are fond of. For example, Wonder (if it's) Bread. Ever done an experiment to see how much less you eat if your bread has whole grain in it? It's significant. More taste, you eat less.

Consider iceberg lettuce, pop, cool-aid, inexpensive lunch meats, and chips. Is it nourishment, or are they "optimized for drinkability"? What about TV and video games? Are you truly being entertained, or are they "optimized for drinkability"? What about your church? Is it worship, or merely "drinkable"? Reading material?

Reality is, IMO, that any number of products are "optimized for drinkability" to keep the factories humming. You might do well to consider whether the products you've chosen are good, or merely "drinkable."

1 comment:

Gino said...

:)
most of my fundie/baptist buddies did indeed worry about cheap beer.
mainly, they were afraid somebody else from church might see them within arm's reach of one.

as for drinkability in a church:
now you know why i left fundieism and went to Rome.