Thursday, November 15, 2007

Why Caribou doesn't make profits

Take a gander at the comments of a former employee who writes the "Cake Eaters" weblog. A bit of profanity there, but the long and short of it is that it costs too much to open a new store, they've driven talented people away with needless bureaucracy and favoritism, and they're driving prospective franchisees away by requiring a net worth of at least four million dollars to get started.

In other words, they're systematically driving away the very young, ambitious, energetic people they need in favor of those who are already quite comfortable, financially speaking. You would figure that a chain of restaurants would know that hunger is a great motivator, but apparently that isn't always the case.

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